Section 4 ? Wrapping it Up

Section 2 and 3 of the plan should have been completed fairly easily in prior weeks. Section 4 describing your marketing and sales plans may take more time, and will almost certainly CHANGE after you start the business! Real world experience will require adjustments to the plan.

Section 5 describing how you will operate your business should benefit by observing and researching the best practices in other businesses. Most likely, there are goo reasons why successful businesses in your industry do things a certain way, and reinventing the wheel is not an effective use of your time!

Section 6 summarizes the key financial assumptions you made and is largely copy and paste from your financial spreadsheet. You do need to explain any important assumptions you made such as large expense items, sales forecasts and funding options planned.

The final part is to write a concise executive summary for readers to quickly gain an understanding of what your business offers and how it will generate sales.